Hotel Side is the first 5-star hotel in Hamburg, at a very central location between the Binnenalster and several shopping arcades. The owners have created a luxury hotel of the 21st Century: a 12-floor-high lifestyle experience which will become a must for any visit to Hamburg.

The architect Jan Störmer created a forward-looking facade featuring a combination of glass and nature stone that stretches across all 12 floors. From the top 3 floors, you have a wonderful view across Hamburg. This architecture is complimented by the work of designer Matteo Thun from Mailand and the house bears his handprint. Just minimalist, reducing everything to the bare essentials, that is the fundamental idea behind the work of Matteo Thun when he decorated the public spaces. The atrium-styled lobby, which stretches up to the 8th floor, lives from the illuminated installations of the New York light choreographer Robert Wilson and is an exceptionally beautiful aesthetic experience. In the rooms, the combination of different contemporary design elements conveys a feeling of well-being, freedom and warmth.

The fusion restaurant in the new SIDE and the bar belonging to it are optically appetizing in and of themselves. The wine menu offers over 90 wines from throughout Europe and overseas - an extensive assortment of teas and fruity cocktails round off the beverages on offer. Anyone wishing to relax in style after work will find the ultramodern ambience of the fusion bar just the thing. From Wednesday to Saturday evening, the fusion belongs to the city's most popular DJs. Then everyone who is anyone meets here to "chill out".