From its dazzling location at the hub of Covent Garden, West End theatres and Trafalgar Square, St Martins Lane is a dramatic and daring reinvention of the urban resort. Smart, witty and sophisticated, Philippe Starcks design is a brilliant collision of influences - from the modern to the baroque - that suffuses the hotel with energy, vitality and magic. Entered through improbably tall, luminescent yellow-glass revolving doors—the tallest in London—St Martins Lanes lobby is a soaring and theatrical space that offers a provocative manipulation of dimension and proportion. Starck presents a visually stunning play on scale, with oversized columns and angled niches painted a deep fluorescent yellow, complemented by Portuguese limestone floors. From its acid-etched, double-height yellow glass facade to its unpredictable plays on vivid color to the dramatic series of columns that appear as shining towers; St Martins Lanes lobby is a triumph of color and light.

The St Martins Lane offers 204 guestrooms on six floors. All accommodations feature panoramic views of London and floor-to-ceiling windows. Contemporary/eclectic-style decor includes custom-designed furniture. Mood lighting is also featured via an interactive light-installation controlled from dials next to headboards (full spectrum of vibrant colors). There is a DVD player in the room – clients can rent DVDs at the front desk. Accommodations are also equipped with in-room safes, refrigerators are stocked with refreshments and guests can request the newspaper of their choice. For global travelers with a cultured palate and a love of variety, Asia de Cuba restaurant, overseen by renowned international restaurateur Jeffrey Chodorow, combines elements of Asian and Cuban cuisine served sharing-style in a high energy London restaurant. Housed in a dramatically colonnaded space, Asia de Cubas innovative menu is matched in its surroundings by a dramatic series of soaring art columns. The Light Bar is a unique and breathtaking London club that takes the concept of atmospheric lighting to new heights. Guests gather to sip the now famous cocktails, such as Raspassion Martini, Lighten Up Champagne, Strawberry Cheesecake and Lychee and Elderflower Collins, snack on Asia de Cuba delights, chat and people watch in a series of cozy niches that are bathed in warmly vibrant shafts of colored light—pink, orange, violet, and green. The walls are hung with enormous black and white close-up taken by renowned photographer Jean Baptiste Mondino, which lend the Light Bar its bold yet distinctly light-hearted touch. Thursday, Friday and Saturday nights feature top DJs, attracting the hottest London nightlife.